The meme posters were made as part of the gender sensitization activity of the GSCASH. The posters are a pun intended spin on the cinematic images which celebrate popularly accepted gender based prejudices and stereotypes. The larger idea behind using these images for the purpose of sensitization was, to engage with the viewer instead of using loaded and preachy terminology.
In the posters, an attempt was made to probe the popular notion of hypermasculinity which is often toxic and normalizes the use of violence by men. The use of violence as a legitimate expression of masculinity was one of the important sub-themes of the meme posters.
Popular dialogues, images and tropes in art, cinema and culture are often the primary means of gender training for the people in society. Since it is not possible to achieve, through the process of institutional sensitization alone, a complete erasure of the rigid, unfair and loaded notions of gendered binaries internalized through years of cultural interactions with friends, family and members of the society- bollywood based memes can be a positive and creative means of questioning stereotypes through sarcasm and laughter.